Welcome to The Ashland Fly Shop, Southern Oregon’s Premier Full Service Fly Fishing Specialty Shop. We are located in beautiful downtown Ashland, Oregon, home of the Oregon Shakespeare Festival and 5 minutes off the I5 corridor. We are your enroute resource for Steelhead Fly Fishing the fabled Upper Rogue, Klamath, North Umpqua Rivers and more.

We carry the finest brands in the Fly Fishing industry including Sage, Winston, Anderson Custom Rods, Beulah and Ross Fly Rods. Simms Waders and Outerwear, Cloudveil Technical Clothing, Fishpond Packs & Bags, Ross and hometown favorites Bauer Fly Reels, Rio and Scientific Anglers Fly Lines and accessories, and a full Fly Tying section.

We offer Guide Service on all our area waters as well as a full schedule of Classes & Clinics. We can also personalize any type of Instruction to fit your schedule or group size.

We strive to offer the finest customer service in the industry. When you come through our door we want you to feel welcome and well taken care of. We will go out of our way to insure an experience that leaves you looking forward to your next visit with us. Thank you,

Will Johnson, Owner
The Ashland Fly Shop